Funnel Stage Identifier | TOFU/MOFU/BOFU Tool

Funnel Stage Identifier

Identify Your Content’s Place in the Marketing Funnel

Determine whether your content belongs in the Top (TOFU), Middle (MOFU), or Bottom (BOFU) of the funnel to better align with your marketing strategy.

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Funnel Visualization

TOFU (Top of Funnel)

Awareness Stage – Broad audience, educational content

MOFU (Middle of Funnel)

Consideration Stage – Engaged audience, comparison content

BOFU (Bottom of Funnel)

Decision Stage – Ready-to-buy audience, conversion-focused

Content Title

Content Description

0/500 characters

Primary Goal of This Content

Content Type

Content fits in the Unknown stage